Business Card and Chop Mark
The goal for the business card was to create a memorable takeaway. Zach’s wallet served as the catalyst for the unconventional size of the card. The card is letterpressed and embossed, lending it a truly tactile quality that increases its memorability. We used Zach’s initials to create a “chop mark,” a traditional method for printmakers to mark their prints. The embosser serves a dual purpose, both as a chop mark for his prints and an additional detail for his business card.
The paper we chose for the business cards proved to be an exceptional choice for letterpress printing. The stock has a substantial thickness without being excessive and the paper is soft yet rigid, avoiding the “bendy” quality that tends to make some cards feel cheap and unconsidered. It accepts a deep and crisp impression, an effect often desired with contemporary letterpress printing. The textured finish gives the card a rough and tactile quality similar to the more common cotton-based letterpress papers which we typically avoid using.
Mohawk Paper Loop – Antique Vellum (Milkweed, 160# Double Thick Cover)
100% postconsumer waste (PCW) recycled fibers
Process Chlorine Free (PCF)
Manufactured carbon neutral (RECs certified by Green-e®)
FSC® Certified (Forest Stewardship Council™)
Manufactured in the USA
Letterpress printed with rubber-based inks
We screenprinted the invitation for the exhibition’s opening on the back of a holographic paper plate. On opening night the invites had the added purpose of serving as a plate for the food offered, adding an element of sustainability to an exhibition that highlighted the contrary. We then worked with Zach to curate the food selection—again mirroring the themes of the exhibition—and featured hot dogs, an American flag birthday cake, and patriotic mints (made in Cambodia).