Working with the University of Arizona presented a variety of challenges including branding, wayfinding graphics, poster design, environmental graphics, and the design of various print media, all under tight deadlines and limited budgets. The prestige of the University, and the diversity of the institutions within it, called for innovative design solutions and continuous adaptability.
Art Direction,Brand Identity,Collateral Design,Print Design,Wayfinding Graphics
Exhibition and Event Collateral
The University houses an acclaimed fine art program which has a history of cutting edge communications. Each year the art department hosts a slew of events and exhibitions, with the MFA and faculty exhibitions being the most design intensive. Our unique typographic solutions were met with positive reception, continuing the art department’s tradition.
The University’s graduate laboratory is a state-of-the-art facility which had a glaring communication problem—visitors to the building did not know how to navigate its complex layout. We devised a wayfinding and identification system that alleviated the complications and helped guests maneuver through the multitude of workshops and studio spaces.