Alpine Modern - Banner Image

Alpine Modern

Alpine Modern

Alpine Modern is a lifestyle brand combining an appreciation for modern design and love of the outdoors. Their ever-expanding ventures span retail, editorial, consumer goods, dining, and coffee. We redesigned their brand identity and helped them branch into new sectors.

Scope

Brand Identity, Brand Strategy, Collateral Design, Periodical Design, Art Direction, Illustration, Print Design

Cool Points

Sustainable Print Production, Family Owned
Alpine Modern - magazine detail

01

Rebrand

Alpine Modern’s original brand identity was grounded by a strong symbol concept that had accrued significant brand recognition. In order to preserve its equity, we designed a symbol that maintained the basic structure of the original. The new symbol provides a more harmonious relationship with the typography and performs better in a wider range of applications. (One customer even got it tattooed on their arm.) We helped establish greater consistency and unity within the brand by designing a more focused typographic system, developing a distinctive layout scheme, and formalizing a style for imagery.

Alpine Modern - logo redesign
Alpine Modern - logo redesign method
Alpine Modern - alpine modern logo lockup
Alpine Modern - alpine modern logo symbol
Alpine Modern - alpine modern wordmark system
Alpine Modern - business cards
Alpine Modern - t shirt design
Alpine Modern - alpine modern tag detail
Alpine Modern - alpine modern tag detail 2

02

Illustration System

With the AM icon as a starting point, we created a cohesive illustration system for Alpine Modern to use in myriad situations including signage, interiors, and products spanning coasters, pins, t-shirts, patches, candles, and more.

Alpine Modern - illustration system
Alpine Modern - illustration coaster lasercut
Alpine Modern - enamel pin deer
Alpine Modern - candle illustration set
Alpine Modern - candle dust cover illustration
Alpine Modern - candle dust cover symbol
Alpine Modern - alpine modern maroon bells shirt
Alpine Modern - alpine modern t shirt detail

03

Signage

Alpine Modern moved into a new retail store in the West Pearl district of downtown Boulder, Colorado, and we were tasked with creating a signage system for the new flagship store. Inside, we designed identification signage for the Coffee Bar in addition to a distinctive, full-size dimensional deer set against the back wall. The exterior facade and blade signs use reclaimed Douglas Fir wood (relating to the interior design of the shop) which lends a distinctive warmth and unique character to the signs.

Alpine Modern - location exterior signage
Alpine Modern - blade sign wood
Alpine Modern - blade sign coffee illustration
Alpine Modern - coffee bar blade sign
Alpine Modern - wood deer wall
Alpine Modern - interior logotype sign

04

Magazine

Alpine Modern’s quarterly magazine explores architecture and design in mountain regions around the world. The stories and photography express the emerging design ethos of a minimal, refined life entwined with the outdoors.

Alpine Modern - magazine cover
Alpine Modern - alpine modern magazine cover issue 4
Alpine Modern - alpine modern magazine cover issue 5
Alpine Modern - alpine modern magazine cover issue 6
Alpine Modern - magazine table of contents
Alpine Modern - magazine spread
Alpine Modern - alpine modern magazine detail 2
Alpine Modern - alpine modern magazine detail 3
Alpine Modern - magazine poem
Alpine Modern - magazine spread architecture improv
Alpine Modern - magazine spread my source of architecture
Alpine Modern - magazines

Contact

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The Office of
Ordinary Things

The Office of Ordinary Things is located on the unceded lands of the Yelamu people. Read our Land Acknowledgement →

© 2010–24 All rights reserved. All of them.

San Francisco, California

FYI

Cast Iron Design is now The Office of Ordinary Things. We relocated from Boulder to San Francisco, but otherwise we’re pretty much the same people doing the same things, just a bit more hardcore.